Syracuse University alumnus and small business owner Logan Bonney uses his entrepreneurship expertise and hospitality training to guide sound business decisions at a challenging time.
Anything But Beer, a craft brewery in downtown Syracuse, was incorporated in June 2017, one month after Logan Bonney completed his master’s degree in entrepreneurship. “We make grain-free, gluten-free, craft alcoholic beverages that are essentially beer alternatives,” says Bonney.
At first, the business operated with a wholesale model, manufacturing in Syracuse and distributing to other bars and breweries, which helped those retailers better serve niche consumer segments. “Then, after having people show up in our parking lot multiple times a week asking where they can try the beer, we realized that there was a demand for us to have a taproom,” Bonney says.
As a veteran, Bonney is also drawing on the resilience he learned in the New York Air National Guard. “It’s that classic military mindset,” he says. “You have to keep putting one foot in front of the other and try your hardest.”